http://online.wsj.com/article/SB123379182761749823.html
With the struggling economy companies have been decreasing their advertising campaign dollars and marketing departments are having to find new was of getting their messages out to the right people. Internet advertisements are a great way of doing this. There are several different styles of web advertisements, pop-ups, search ads, and scroll over ads.
Pop-up ads are not really that effective because most people just ignore them and they are not usually directed towards a single buying group. Companies are starting to shift away from this style because it is expensive and not very effective.
Search ads are very popular and appear on Google, Yahoo!, and other search engines. The ads that consumers see are dependent on what the consumer/searcher is searching for on the engine. This helps companies promote their products for the most part to the right target audience.
Scroll over ads are a new style of ads. These ads appear when a person is reading a particular section of an article and the ad get scrolled over by the mouse. This lets companies decided what customers they are trying to reach and allows the company keep easy track of how many times certain consumers click on their ads. This allows for a more focused and direct message reach the right people.
Personally, I think that all ads are annoying and I HATE!!!!! Scroll over ads because they pop up when you are in the middle of reading an article.
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